YouTube is planning to launch an app rival to TikTok - InfoHifi

YouTube is planning to launch an app rival to TikTok

YouTube is planning to launch an app rival to TikTok

YouTube is planning to launch a shortform video sharing feature inside its mobile app in to the rival of viral shortform video sharing app TikTok. This feature named as "Shorts" and will added within YouTube's existing mobile app.


TikTok app launched in China in 2016 developed by ByteDance, became surging popularity in youngster with nearly two billion downloads, TikTok has become the go-to launchpad for memes and internet culture.


YouTube is the most popular video sharing platform in the world that's been around for more than 15 years, YouTube CEO Susan Wojcicki revealed that YouTube currently counts 2 billion monthly active users which would represent a 5% increase on the 1.9 billion logged-in users reported in July 2018.


According to analysts, this app may be successful because "Shorts" will exist inside YouTube's app, users will be able to use the established platform's extensive library of licensed music and soundtracks when making videos. Even YouTube won't have to convince users to download another app onto their phones to use "Shorts", and  creators who have built up millions of subscribers on their existing YouTube channels won't have to convince their fanbase to migrate over to another app for more content. That way YouTube will get a lead on TikTok.


Facebook also planning to launch a shortform video sharing app called ''Lasso''.



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